what is behavioral finance

          The study of the effects of psychology on investors and financial markets is known as behavioural finance. It explains why investors frequently appear to lack self-control, act against their best interests, and make decisions based on personal biases rather than facts.

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          The study of psychological influences on investors and financial markets is known as behavioural finance. Behavioral finance is fundamentally concerned with identifying and explaining deficiencies and mispricing in financial markets. It employs experiments and research to show that humans and financial markets are not always rational, and that their decisions are frequently flawed. If you’ve ever wondered how emotions and biases affect stock prices, behavioural finance has answers and explanations.

What is behavioral theory?

          Behavioral finance investigates how psychological influences and biases distort people’s logical reasoning. An environment with well-informed investors making rational decisions is always an important component for long-term financial market practises, but concepts such as bounded rationality prevent this from happening.

Behavioral finance investigates how psychological influences and biases distort people's logical reasoning. An environment with well-informed investors making rational decisions is always an important component for long-term financial market practises, but concepts such as bounded rationality prevent this from happening.

What are the finance behavioral biases?

1:- Confirmation bias

     Confirmation bias occurs when investors focus on information that supports their beliefs. The data could be incorrect, but as long as it supports their beliefs, they will continue to rely on it.

2:- Loss aversion

     Loss aversion causes investors to avoid taking risks, even if the rewards are high. They place more emphasis on avoiding losses than on achieving high returns.

3:- Disposition bias

     It explains investors’ tendency to hold on to stocks even when prices are falling, believing that prices will rise in the future, while selling well-performing stocks. Such investors typically hold onto a losing stock in the hope that the price will soon rise. In their minds, it’s only a matter of time before the tides turn in their favour and they can profit from all of their market positions.

4:- overconfidence

     Overconfidence occurs when investors overestimate their abilities or trading skills and make decisions without considering facts.

5:- Experiential bias

     It happens when an investor’s memories or experiences from previous events cause them to choose sides even when doing so is not rational. For example, previous or current negative experience causes them to avoid similar positions.

6:- familiarity bias

     The familiarity bias is expressed when investors invest in stocks from industries they know and understand rather than securities from unrelated fields. They may miss out on revolutionary new or innovative opportunities as a result of this process.

The study of the effects of psychology on investors and financial markets is known as behavioural finance. It explains why investors frequently appear to lack self-control, act against their best interests, and make decisions based on personal biases rather than facts.

These biases, as well as the heuristics that contributed to their development, influence investor behaviour, market and trading psychology, cognitive errors, and emotional reasoning.

Investor Behavior

These biases, as well as the heuristics that helped them develop, have an impact on investor behaviour, market and trading psychology, cognitive errors, and emotional reasoning.

Trading Psychology

Trading psychology refers to a trader’s mental state and emotions, which determine whether a trade is successful or unsuccessful. Making a decision based on one positive result, anchoring bias, loss aversion, and confirmation bias are all examples of assumption heuristics that can lead to less-than-desirable investment or financial outcomes.

Cognitive Error

Suboptimal financial decision-making is the result of cognitive errors, many of which are caused by heuristics and anchoring, self-attribution, and framing biases. 

Emotional Reasoning

Many investors believe that their heuristics and biases are examples of sound, scientific reasoning and that they should therefore be used to make investment decisions. They are surprised to discover that they are emotional rather than logical.

Market Psychology

Human economic and financial heuristics and biases influence economic markets, which are a strange mix of collective and independent decisions made by millions of people acting for themselves as well as on behalf of funds or companies. As a result, many markets fail for many years. Understanding what causes anomalies in individual security and stock market valuations can lead to improved market performance.

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